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* The spot…
* The script…
I get asked all the time — what made Lion Electric choose Illinois to build its very first US manufacturing plant?
A lot of it comes down to the leadership of Governor Pritzker.
By investing in job training and high-tech manufacturing, Illinois has become a place where businesses want to be.
Now we’re building the nation’s largest heavy-duty electric vehicle plant here in Joliet, bringing over 1,400 new jobs and Made in America buses and trucks.
We’re thriving and we’re proud that our future is here in Illinois.
* The company qualified for EDGE credits…
The non-refundable income tax credit is equal to 50% of the income tax withholdings of new job created in the state. This percentage increases to 75% if the business expansion project is located in an “underserved area” census tract […]
Additional credits are also available as reimbursement for qualifying training costs. Ten percent of eligible training costs of newly hired full-time employees positions at the project may also be included as part of annual credits.
posted by Rich Miller
Tuesday, May 10, 22 @ 8:13 am
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A - JB, paying bills on time, and using targeted tax credits to help revitalize Illinois after Rauner’s purposeful destruction. Great Ad.
Comment by PublicServant Tuesday, May 10, 22 @ 8:18 am
B. Nothing too special, although the narrator has some decent screen presence.
Comment by Arsenal Tuesday, May 10, 22 @ 8:27 am
Nice ad but I would like Pritzker to revitalize his campaign ads with details of new initiatives planned when reelected. Go out beyond the cookie cutter type of ad.
Comment by Real Tuesday, May 10, 22 @ 8:31 am
B-/C+. It comes across too much as “why would I ever want to build a business in Illinois?”
Because money.
Comment by Three Dimensional Checkers Tuesday, May 10, 22 @ 8:32 am
It’s a B+
It’s blocking and tackling. Fundamentals.
Governors own. This ad proves that, but to the positive side many forget.
It’d be an A, but needs a smidge more of Pritzker in the video, it’s a borderline cameo.
Comment by Oswego Willy Tuesday, May 10, 22 @ 8:33 am
C
Regardless if it’s true, I doubt people will believe that businesses are jumping out of their seats to come to Illinois.
Comment by Anthony Tuesday, May 10, 22 @ 8:37 am
=== Regardless if it’s true, I doubt people will believe===
Prolly why they are spending time and money to educate voters on this and other things.
That’s how ads actually work.
Comment by Oswego Willy Tuesday, May 10, 22 @ 8:38 am
C+. Replacement level positive ad, not the sort of thing that will drive turnout or lock in an undecided voter. Irvin’s all over TV so I guess Pritzker needs to run something, but the messages will sharpen after the primary.
Comment by vern Tuesday, May 10, 22 @ 8:42 am
=Prolly why they are spending time and money to educate voters on this and other things.=
Bingo. That is why I give the ad an “A”. Clear, to the point, high quality production and counters the misery spelunker narrative of everyone is leaving.
Not only doe sit counter the narrative, it does so with real evidence to manufacturing.
Compare this ad with an Irvin. you would think Irvin is based in the Ukraine. Or a Bailey ad…I kid.
Comment by JS Mill Tuesday, May 10, 22 @ 8:44 am
B+. It’s the kind of ad a successful governor should run to remind voters of accomplishments they may not be aware of. Pritzker continues to do a good job of playing a steady drumbeat of positive ads which stand in contrast to the messaging of his opponents.
Comment by Pundent Tuesday, May 10, 22 @ 8:45 am
I guess the next JB ad should have Irvin being asked a question & he quickly changes the topic & keeps repeating, “Let me finish!”
Comment by Chris in ChiTown Tuesday, May 10, 22 @ 8:47 am
Ad Grade - - B+.
Admittedly I always like “good news” or “positive “ Ads.
Comment by Back to the Future Tuesday, May 10, 22 @ 8:52 am
It’s an A grade if aimed at business leaders. As far as reaching voters, I’d give it a B because it describes one case and could be stronger in putting that into a statewide context of how many more such deals have been brokered all over the state. 20? 50? 100?
Comment by Give Us Barabbas Tuesday, May 10, 22 @ 8:52 am
B+-For the simple fact it’s not “saving” me from imagined threats.
Comment by Flyin' Elvis'-Utah Chapter Tuesday, May 10, 22 @ 8:53 am
Its a good ad.
But, my snarky response is:
“But, that’s not what (Insert Republican candidate here) says.”
Comment by Bruce( no not him) Tuesday, May 10, 22 @ 8:58 am
Rate it a B+. Good topic as the undecided will likely be focused on the economy come Nov.
Comment by Donnie Elgin Tuesday, May 10, 22 @ 8:59 am
A. It’s smart to use real people to counter the GOP spin. And it makes for a much more authentic ad.
Comment by Shytown Tuesday, May 10, 22 @ 9:00 am
Compare this very good ad to Richard Irvin’s fiasco yesterday.
This thing might be over before it starts
Comment by Watchful eye. Tuesday, May 10, 22 @ 9:00 am
==C==
…ope?
==Regardless if it’s true,==
What a phrase.
==I doubt people will believe that businesses are jumping out of their seats to come to Illinois.==
While that, of course, is not what the ad claims, I’m more curious about what you base this doubt off of. If Illinois voters are buying into the Rauner-ite criticism of Illinois as toxic for businesses…well, they sure aren’t voting like it.
Comment by Arsenal Tuesday, May 10, 22 @ 9:08 am
A- The positive messaging is a nice treat compared to the doom and gloom the GOP is presenting. People get tired of negative ads really quickly and tune them out. The positive messages are being remembered. After the last 2 years of everything being negative for a lot of people because of everything going on, people want to hear good things
Comment by QCMan Tuesday, May 10, 22 @ 9:15 am
A-/B+. It is a solid ad, and the message punches holes in the Republican narrative that people are fleeing Illinois.
Comment by My 2 Cents Tuesday, May 10, 22 @ 9:51 am
Another A+. Viewers must remember the last GOPie, GovJunk could never remember he leased the plant in BN to Rivian. The current crew probably rejects EV as a radical liberal plot — maybe not Rabine if he gets the parking lot.
Comment by Annonin' Tuesday, May 10, 22 @ 9:56 am
B+. Polling is showing Illinoisans want manufacturing to come back to the state, but they still don’t trust that Dems can do it. Same with getting our finances in check. I see this ad as an “educational” spot. Gotta lay the groundwork now so voters are prepped for the bigger fiscal/jobs message that’ll surely come down the line.
Didn’t get an A because I personally wasn’t a fan of the big empty warehouse in a piece talking about bringing in over 1000 jobs. Otherwise, good.
Comment by Panther Pride Tuesday, May 10, 22 @ 10:08 am
C
Will it play with Independents and Republicans?
Here in Streator we had a peanut butter factory close down in 2021. I don’t know all the details behind it, but it was an economic loss to city government.
Somehow I think the D and R camps are frozen in their parties and not moving for anything. For me and others on fixed incomes, the problem is inflation, and I don’t know how much state government can do about that.
So far the TV ads I’ve seen from all candidates play well with their bases, but I don’t see them changing others’ minds.
Comment by Streator Curmudgeon Tuesday, May 10, 22 @ 10:35 am
Pritzker has certainly helped make Illinois more business-friendly, by paying bills/improving financial standing, fixing infrastructure, investing in education, etc. We clearly don’t need to turn our policies red to make us a poorer state, so we can be more attractive to those looking to squeeze the most savings out of workers and slash government spending.
Very good ad, A-
Comment by Grandson of Man Tuesday, May 10, 22 @ 10:49 am
C+
As a former producer/director, the background drew my attention from the message to wondering why there was nothing…absolutely nothing in that huge open space?
Having a few vehicles might have helped…what, are they too loud? I don’t think so.
Comment by Commonsense in Illinois Tuesday, May 10, 22 @ 11:25 am
The Governor should probably steer clear of energy commercials. Huge increases coming to all energy users including residential.
The cost of energy will not be friendly turf in the general for JB.
Comment by Say What? Tuesday, May 10, 22 @ 11:25 am
@Streator Curmudgeon,
I agree with your point about how they’re playing to their bases but believe this is a deliberate choice. It’s the primary season, but they’ll probably message more to the center once the General election cycle kicks in
Comment by Too cute by half Tuesday, May 10, 22 @ 11:28 am
==Will it play with Independents and Republicans?==
Do independents and Republicans like new jobs and businesses coming to the state?
Comment by Arsenal Tuesday, May 10, 22 @ 11:35 am
“The Governor should probably steer clear of energy commercials. Huge increases coming to all energy users including residential.”
Actually, the increases will be in Ameren territory only which comprises about 1/3 of Illinois energy users/voters.
As to the ad, it’s a rock solid ad that challenges the GOP orthodoxy that nobody wants to be in Illinois and lays the groundwork for the fall campaign. I give it a solid A-. Would have gotten an A had the space not been so empty.
Comment by New Day Tuesday, May 10, 22 @ 11:39 am
Pritker’s ads haven’t been cartoonishly stupid like what we’ve seen going on in the R primary, so spots like these continue to get the job done.
Comment by AlfondoGonz Tuesday, May 10, 22 @ 12:00 pm
@ Too cute by half,
Yes, you’re right about it being primary season, but Pritzker doesn’t have to worry about getting the nomination.
So far no Republican candidate has repeated the catchy phrase “Shake up Springfield,” but they also need to show they’re electable against Pritzker. I guess Irvin is leaning in that direction. The others are hapless as some wise man said.
JB has enough dough to appeal to the Independents later, I guess.
Comment by Streator Curmudgeon Tuesday, May 10, 22 @ 12:43 pm
On its own, it’s a solid B. Compared to the hysterical whinging ads of the other side, it’s an A++.
Comment by duck duck goose Tuesday, May 10, 22 @ 1:34 pm
Released the same week Boeing announces it is leaving Chicago and Baxter announces it is putting its corporate offices up for sale.
And didn’t AllState shut down it’s hq a few months ago?
No- I don’t think very many independent people believe the Governor’s messaging here. D+
Comment by Craig W Tuesday, May 10, 22 @ 8:52 pm
– I’m more curious about what you base this doubt off of. If Illinois voters are buying into the Rauner-ite criticism of Illinois as toxic for businesses…well, they sure aren’t voting like it.–
Doesn’t seem like you know many business owners. Go talk to them
Comment by Anthony Wednesday, May 11, 22 @ 11:13 am