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* Background is here if you need it. More to come, but these are the Richard Irvin campaign ads “that will be running moving forward,” according to a campaign spokesperson. This first one was from March…
I’m Richard Irvin. When I ran for mayor, Mike Madigan campaigned against me. I beat him. Now Governor Pritzker is afraid that I’ll beat him, too. There’s nothing the left fears more than Republicans who look like me and think like us; that all lives matter; that cops should be defended, not defunded; that handouts keep people down. But maybe that’s what liberal politicians want. I’m Richard Irvin. And I’m their worst nightmare.
* This one’s also from March…
* This one’s from April…
* By the clothes they’re wearing, this one came out when the weather was still chilly and features Rep. Avery Bourne…
…Adding… Stay tuned…
Reboot✅
Latest from @IrvinBourne4IL “those new commercials that you asked for, you’ll be seeing them real soon” @nbcchicago pic.twitter.com/6iI2laKl5A— Mary Ann Ahern (@MaryAnnAhernNBC) June 9, 2022
posted by Rich Miller
Thursday, Jun 9, 22 @ 12:18 pm
Sorry, comments are closed at this time.
Previous Post: Not a good week for Ken Griffin
Next Post: Irvin ad-switch coverage and react roundup
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“Have you tried turning the campaign off and back on again?”
– MrJM
Comment by MisterJayEm Thursday, Jun 9, 22 @ 12:21 pm
The new ad may be ok, but there’s something particularly disheartening about an African-American pol mouthing “all lives matter” as an implicit rebuke to “black lives matter,” ignoring the glaringly implicit “too” in the latter.
Comment by lake county democrat Thursday, Jun 9, 22 @ 12:23 pm
Kind of late for a reboot but likely necessary. If the Irvin campaign fails it will likely be due to the fact that they didn’t take their competition seriously enough early on and waited too long to react. They should be riding their momentum at this point. Instead it appears they’re still searching for a message that will break through.
Comment by Pundent Thursday, Jun 9, 22 @ 12:24 pm
MisterJayEm that was quite good.
Comment by Immigrants Welcome Thursday, Jun 9, 22 @ 12:25 pm
“Hi, I’m Richard Irvin. No, for real this time.”
Comment by Roadrager Thursday, Jun 9, 22 @ 12:25 pm
They’re not gonna run that Avery Bourne ad downstate?! Good strategy.
Comment by LOL Thursday, Jun 9, 22 @ 12:27 pm
Eighteen days out, they have an ad for Bourne?
Eighteen days out, they’re trying to reboot the thoughts of March?
The enemy is time.
They are going to run out of time.
Comment by Oswego Willy Thursday, Jun 9, 22 @ 12:28 pm
So, uh, where they gonna run that Bourne “defend downstate” one?
Rerunning old ads in a more limited market just ain’t gonna do it.
Comment by Arsenal Thursday, Jun 9, 22 @ 12:29 pm
So…reboot just reruns? Neato.
Oh, and I am from Illinois too, should I be the Lt Governor? Great message./s
Comment by JS Mill Thursday, Jun 9, 22 @ 12:31 pm
===turning the campaign off and back on again===
That’s basically what they’re trying to do.
Comment by Rich Miller Thursday, Jun 9, 22 @ 12:31 pm
Also, you’re telling me they’re so broke they can’t even shoot new ads? How is this same old message going to convince people now if it hasn’t worked so far?
Comment by LOL Thursday, Jun 9, 22 @ 12:31 pm
The first one is the one I really like in terms of effectiveness. It hits on that he’s African-American, pro-life, it annoys liberals, and the classic because Madigan.
He can’t out crazy the rest of the party, but he can promote himself as effective and a guy with a good chance of winning.
Comment by ArchPundit Thursday, Jun 9, 22 @ 12:32 pm
MisterJM wins the thread
Comment by Montrose Thursday, Jun 9, 22 @ 12:32 pm
“If the Irvin campaign fails it will likely be due to the fact that they didn’t take their competition seriously enough early on and waited too long to react.”
Attacking Bailey as an anti-Trump, crypto-Democrat was an inexplicably reckless gambit.
Griffin and Irvin seemed to believe that flooding the primary with unlimited cash could let their campaign completely ignore reality.
Reality had other ideas.
– MrJM
Comment by MisterJayEm Thursday, Jun 9, 22 @ 12:34 pm
Same tired messages. Irvin is not believable beyond that he wants to work for Griffin. He has introduced no plan and only repeats all lives matter and other buzz words.
Comment by Real Thursday, Jun 9, 22 @ 12:35 pm
Someone needs to preserve @MisterJayEm’s comment in amber until the next Golden Horseshoe Awards. Just magnificent
Comment by SpiDem Thursday, Jun 9, 22 @ 12:36 pm
Republicans always try to characterize Democrats as low information voters but by trying to brazenly lie in a primary they are telling us what they really think of their own voters.
Comment by Big Dipper Thursday, Jun 9, 22 @ 12:38 pm
Think on this;
They had 3 extra months to sort all this out, in less than three weeks they are “turning off, than on” the campaign.
Whew.
But, the checks cleared all the same.
To - MisterJayEm -
(Chef kiss)
“Perfecto”
Comment by Oswego Willy Thursday, Jun 9, 22 @ 12:39 pm
===turning the campaign off and back on again===
=== That’s basically what they’re trying to do. ===
That won’t work. The battery’s dead.
Comment by PublicServant Thursday, Jun 9, 22 @ 12:43 pm
Actually, that Bourne ad is pretty darn good. A rural, downstate female running for Lt Gov with a family farming background and with actual conservative values. Solid.
They should have run that in March and April over and over. She was basically a Rauner stooge, but she is light years better than Sanguinetti. Who is running things at the campaign? After this weekend just 2 weeks left. What are they doing.
Comment by Baloneymous Thursday, Jun 9, 22 @ 12:48 pm
“We’ll never take downstate for granted,” she said as they pulled all downstate advertising.
Comment by Strategy Geek Thursday, Jun 9, 22 @ 12:50 pm
I guess my question is are they conceding the race completely, or do they think they can hold back the enthusiasm for Bailey with under-the-radar attacks via direct mail, phone and internet?
I don’t put all my eggs in one measure, but its worth noting that Irvin has 1/5 the followers Bailey has on Twitter.
Comment by Juvenal Thursday, Jun 9, 22 @ 12:59 pm
Imagine, if you will, a video ad based on a focus group offering suggestions to the Irvin campaign on how to re-boot and the final actor says:
“Have you tried turning the campaign off and back on again?”
Comment by Too funny Thursday, Jun 9, 22 @ 1:01 pm
The first 2 ads are good - the Bourne ad makes the ticket look balance ( geographic/gender) and most suburban residents have a soft spot for Illinois rural counties. Criticizing the cold weather clothing and set - is also way overthinking it. An effective ad is an effective ad. Keep it simple - focus on how Irvin is the electability candidate - lather -rinse repeat.
Comment by Donnie Elgin Thursday, Jun 9, 22 @ 1:01 pm
-“Have you tried turning the campaign off and back on again?”-
Indeed a masterwork. To answer the question, no, they are at the beating on it stage.
Comment by Ron Burgundy Thursday, Jun 9, 22 @ 1:05 pm
=Indeed a masterwork. To answer the question, no, they are at the beating on it stage.=
That was a pretty darn good addendum to the master work.
Comment by JS Mill Thursday, Jun 9, 22 @ 1:15 pm
Wonder what is the backstory on Irvin’s changing strategy? The worst ad was the Edward Scissorhands bit.
Cadence and delivery lack authenticity. Might be time for a voiceover.
Comment by Rudy’s teeth Thursday, Jun 9, 22 @ 1:17 pm
Those last three ads have been and are problematic.
Lies and misdirection revealed do not work well.
Comment by Lurker Thursday, Jun 9, 22 @ 1:21 pm
== An effective ad is an effective ad.==
The problem is, this ad is going to be run in only the Chicago media market. They don’t care about “defending downstate” up there.
Comment by Arsenal Thursday, Jun 9, 22 @ 1:22 pm
To be Governor of IL takes a burning drive to attain the office. In all of the ads and in his three speeches, I have never understood why Irvin wants to be Governor. Bailey wants to be the Trump of IL. Sullivan wants to turn IL into a theocracy. Rabine is running a throw-back 2010 style tea-party campaign. I understand their motivations. Irvin, I don’t and he cant articulate his “why”
Comment by Red Ranger Thursday, Jun 9, 22 @ 1:23 pm
==that handouts keep people down==
Didn’t Irvin grow up in low-income housing? Is he now dissing that as “keeping people down?” This is exactly what I don’t like about Irvin. I have no idea what the man stands for. He’s about as big of a weasel as you can get.
Comment by Demoralized Thursday, Jun 9, 22 @ 1:41 pm
==Didn’t Irvin grow up in low-income housing?==
I guess he feels that his family would have done better homeless smh.
Comment by Big Dipper Thursday, Jun 9, 22 @ 1:46 pm
Well done MisterJayEm -I would also suggest blowing into the cartridge when you put the game back in.
Seriously though this is a real problem. The Rauner team thought using Madigan’s favorite Democrat like they did with Jeanne would work against Bailey. Obviously it hasn’t. Plus the Rauner team never had to fight the Gov and DGA and Proft all at the same time. They’re getting pounded on all sides.
Comment by Frank talks Thursday, Jun 9, 22 @ 1:48 pm
Some good ads on Irvin’s part. Should’ve been done sooner but there’s no better time than the present to get started.
Comment by Politics Commenter Thursday, Jun 9, 22 @ 2:11 pm
Meet the new Richard Irvin. Same as the old Richard Irvin. This is neither a new strategy or a new tactic. It’s Einstein’s definition of insanity and it will, indeed, produce the same result.
Comment by Chicago Cynic Thursday, Jun 9, 22 @ 2:16 pm
On alternate universe #2, if the 2020 election didn’t end as it did could you imagine Rep. Kinzinger running with Griffin’s backing? Would have cleaned up in the suburbs and gotten a respectable downstate share. Could have likely beaten J.B as well. Trump had some horrible indirect side effects for Republicans along with the direct effects…
Comment by Middle Way Thursday, Jun 9, 22 @ 2:32 pm
=Should’ve been done sooner but there’s no better time than the present to get started.=
LOL, these are not new ads. These are his original ads.
Please try to keep up.
Comment by JS Mill Thursday, Jun 9, 22 @ 2:59 pm
Bourne should have been up day one. She is who she appears to be
Comment by walker Thursday, Jun 9, 22 @ 3:25 pm
===Bourne should have been up day one. She is who she appears to be===
Truly a “Top 5” head scratcher.
So many questions to this campaign, it seemed at times that they were hiding and not highlighting her
Always felt it was a mistake. Bourne has been a passenger for months.
Comment by Oswego Willy Thursday, Jun 9, 22 @ 3:29 pm
I used to watch a show about a genius who broke into prison so he could break his brother out. For years I’d watch this show, waiting for the brilliant escape.
It ended up that the plan was to steal a car and drive to Mexico and I was so disappointed with the laziness of the writers.
Seeing Irvin’s campaign falter like this has given me the same feeling I had then.
Comment by Proud Papa Bear Thursday, Jun 9, 22 @ 3:39 pm
“Have you tried turning the campaign off and back on again?”
To quote OW: “Restaurant quality.”
Comment by Skeptic Thursday, Jun 9, 22 @ 3:44 pm
I could be wrong but hasn’t the guy voicing the Bourne ad been doing Republican commercials since the Edgar days?
Comment by Oldtimer Thursday, Jun 9, 22 @ 4:39 pm
=They had 3 extra months to sort all this out…=
And an immediate, substantial, money advantage out of the gate. They could have made this a non-contest months ago. Instead they squandered the opportunity by avoiding the press, campaigning as a caricature, and portraying the most authentic candidate as somehow being anti-Trump.
If Irvin pulls this out it may not matter. But if they lose given the advantages they had, it will be an epic failure.
Comment by Pundent Thursday, Jun 9, 22 @ 4:44 pm
“Have you tried turning the campaign off and back on again?”
This assumes that the campaign was in operating mode to begin with.
Comment by Huh? Thursday, Jun 9, 22 @ 9:48 pm
I can’t compete with MrJayEm, so I won’t even try. (Certainly made me lol.)
But, honest question, if folks don’t mind:
I’m a white female, with branches of my family tree who have been farming in this state since the 1840s. If I ever run for statewide office, should I do an ad on the centennial farm? (It’s now owned by one of my mom’s cousins, but it also should be coming up on one of those 150 year markers.)
Comment by Lynn S. Friday, Jun 10, 22 @ 12:15 am